The first shop started in 2007, at Jusco Kepong selling shoes and apparels from various brands of New Balance, Admiral and Axel. The dominant product from New Balance makes our company to decide and to develop the letter 'N' to acronym to it.

Beginning 2008, several more brands of products were brought into the store for more varieties which includes PUMA, Nike and Adidas for shoes and apparels.

Presently, there are 26 stores all around Malaysia including N-Concept Outlet, Admiral Boutique, New Balance Boutique and the newly opened Rockpot in Fahrenheit 88. Click on our Outlet to see all of the address specifically.